STRATEGY

I can lead the work, work alongside your team or bring in exactly the right collaborators.

Whichever it is, everything I've learned comes with me.

My signature approach to strategy and impact.

INVESTIGATE

I go and ask women what's really going on, with research, interviews and co-design, and I follow the evidence wherever it leads and draw on insights from Rich in Context.

TRANSLATE

I turn what I find into plans your team can action, across product, policy, marketing and culture.

MAKE IT MAINSTREAM

I make hard things fun to talk about, with stories, campaigns and experiences that get people leaning in instead of switching off..

  • Find them. Keep them. Watch them lead.

    Skills shortages, ageing workforces and a stalled pipeline aren't women's problems. They're business problems, and women are the biggest untapped answer. I find out what's really getting in the way, then build the response with the people it's for, so your business ends up with more talent, more ideas and more staying power.

    I help organisations unlock the economic potential of women. Whether it's attracting more women, closing gender and pay gaps, creating safer and more inclusive workplaces, retaining talent, improving financial wellbeing or preparing for future workforce challenges, I bring research, fresh thinking and practical strategies to help businesses understand the problem and turn opportunities into action.

  • Understand women. Win the market.

    Women drive a huge share of household spending, financial decisions and buying behaviour. Is your product, service or customer experience designed with them in mind? I find out what women really want, then help you build it, name it and launch it so they choose you.

  • Be first to the next big thing.

    AI, financial services, infrastructure, energy and water are being rebuilt right now. The businesses that bring women into the design get the best ideas, the biggest markets and the strongest workforces.

    I help you get in early: ask who's being counted, who benefits and who owns the wealth it creates, then act before everyone else does.

KEEN TO UNLEASH THE POTENTIAL OF WOMEN?

Drawing on more than 25 years of experience, research and practical expertise, I work with businesses ready to unleash and support the economic potential of women, as employees, customers and future change makers.