Kia ora

I'm curious about why people think, feel and behave the way they do.

It has taken me from creativity to finance, from research to storytelling, from strategy to public advocacy—but the question has always been the same:

How can I help people to unleash the potential of women?

I help organisations understand women better so they can create ideas, products, policies that tap into the enormous potential of women.

Research tells us what's happening. Strategy helps us decide what to do next. But changing hearts and minds? That's a different skill altogether—and it's the work I love most.

The short version of my work life…

Twelve years ago co-founded Double Denim, an award-winning creative agency, built on a simple belief: women are not a niche, we are the market. Working with organisations across business, government and the arts, I became fascinated by the stories, systems and assumptions that shape our choices—and especially how those systems value women.

That curiosity led me to finance.

I realised money is one of the clearest expressions of opportunity, power and freedom.

For the past decade I've worked at the intersection of financial wellbeing, gender equity and behaviour change, helping organisations better understand the people they serve and turn insight into meaningful action.

Through Hi Money, I’ve helped thousands of women across Australasia build financial confidence and security.

I'm also the co-founder of Project Gender, a feminist social change agency ,and the co-host of SHORTCHANGED New Zealand's #1 podcast exploring pay equity and the stories we tell about women's work.

Along the way, I helped design TradeCareers - a programme whose impact included doubled the number of women entering the trades, led nationally significant research into women's economic lives, contributed to public policy, advised organisations across business and government, and co-authored the #1 bestselling book Money, Money, Money.

I love hard work, breaking unhelpful rules, great stories, connecting unlikely dots and building things that make a genuine difference.

I follow the positive and say yes. I love bold ideas because complex human problems never fit neatly inside one discipline.

Neither do the best solutions.

When I'm not working you'll usually find me sailing with my husband and son, walking the hills, or enthusiastically singing karaoke with friends.

Recognition

• #1 Bestselling co-author of Money, Money, Money

• #1 Podcast on Apple for SHORTCHANGED

• Winner, Financial Services Council Emerging Trailblazer Award (2023)

• Winner, Australian Marketing Institute Creative Marketing Award (2019)

• Three-time Women of Influence Awards nominee

• Member of Global Women

• Trusted advisor and keynote speaker to organisations across business, finance and government