Most organisations know what they want to achieve. I uncover the why and how.

Services:

Consumer & stakeholder insights

Opportunity & problem diagnosis

New product & service development

Brand, marketing & audience strategy

Behaviour change strategy

Gender equity frameworks

Policy development

✨ Strategic Insight Session
A 2–3 hour focused consultation—phone or in-person—delivering rapid, high-impact insight and recommendations on a project or challenge.

Outcome: Clear, actionable strategy your team can implement with confidence.

I specialise where policy, culture, and economics intersect, helping organisations influence systems, public discourse, and regulatory environments.

Expertise:

Advocacy strategy & positioning

Translating research into policy influence

Public narrative shaping

Workforce & industry transformation

Outcome: Influence systems, withstand scrutiny, and create measurable impact.

I help organisations create environments where women thrive, particularly in male-dominated industries.

Expertise:

Women’s financial wellbeing frameworks

Understanding motivations & barriers

Workplace design for retention, participation & leadership

Pay equity & representation

Programme development & execution

Projects include: Trade Careers, Rich in Context, The Table, Hi Money,

Outcome: Systems and culture where women stay, thrive, and lead.

I guide teams to build strategic foundations that define purpose, culture, and communication.

Services:

Mission & purpose

Values & guiding principles

Organisational identity & voice

Manifestos & messaging

Unique value proposition & positioning

Taglines & naming

Values-driven marketing strategy

Outcome: Inspiring, aligned, and strategic organisational identity.

I provide governance expertise that balances commercial priorities with values, purpose, and impact.

Roles:

Mercer Australia — Member Experience Committee

One Percent Collective — Governance Board

The Backbone Collective — Governance Board

ActionStation — Governance Board

Outcome: Smart, principled, and effective governance.

I help organisations translate data into clear, credible and actionable gender equity plans that meet compliance requirements and drive meaningful business outcomes.

What I offer:

Customised gender equity action plans

Alignment with Australian gender equity legislation and reporting requirements

Strategies to attract, retain and support women at every level

Practical, workforce-ready solutions — not box-ticking

Outcome:
A practical, defensible gender equity action plan that strengthens culture, reputation and long-term performance — and helps your organisation get ready for more women.