STRATEGY

For teams with a hard problem and no appetite for another PowerPoint.

I help leadership, innovation, customer and strategy teams find a way forward when they’re facing a difficult problem.

Together, we find the interesting bit — the insight, opportunity or angle that changes how you see the challenge — and turn it into something your team can actually move on.

My signature approach to strategy and impact.

THINK

Find the human truth.

Challenge the obvious. Find the real problem. Use research, creativity and AI.

MAKE

Generate ideas. Connect unlikely dots.

Turn ideas into experiences — campaigns, products, programmes, content.

MOVE

Test. Learn. Adapt.

Get people to care, participate, change behaviour and move KPIs.

  • Understand women as an economic force and identify opportunities you're missing.

    Women are not an emerging customer segment. They are already a major economic force, earning, spending, investing, inheriting and making financial decisions.

    Yet much of business is still designed around an outdated model of the customer.

    Angela unpacks what is changing for women, why traditional approaches aren’t landing, and where the commercial opportunity lies for organisations willing to design differently.

  • Using behavioural insight to understand what customers actually do.

    A hands-on session using behavioural research including insights from the world-leading Rich In Context research and financial wellbeing insights to uncover real customer behaviours and develop sharper ideas.

    PARTICIPANTS LEAVE WITH USABLE SOLUTIONS, AND NO STICKY NOTES.

  • Reframe a hard problem and create ideas worth testing.

    Take a hard problem. Find the interesting bit. Make something happen.

    A facilitated session applying Think → Make → Move to reframe problems, generate ideas and create testable solutions. Ideal for leadership teams, innovation programs and strategy days.

STRATEGY LABS

When your team is stuck, facing a complex challenge, or needs to turn good ideas into meaningful action, I help you find a way forward.

Every session is designed around your actual challenge — bringing together research, behavioural insight and creative thinking to help your people see the problem differently, get unstuck and move from insight to action.

I draw on experience across financial services, gender equity, workforce development, media and award-winning creative campaigns to bring fresh perspectives to the problems that matter to you.