A diverse group of women attending a presentation or seminar inside a conference room with large windows, curtains, and a projector mounted on the ceiling.

STRATEGY

For teams with a hard problem and no appetite for another PowerPoint.

I work with leadership, innovation, customer and strategy teams to find the interesting bit of a difficult problem — and turn it into something they can move on.

My signature approach to strategy and impact

THINK

Find the human truth.

Challenge the obvious. Find the real problem. Use research, creativity and AI.

MAKE

Generate ideas. Connect unlikely dots.

Turn ideas into experiences — campaigns, products, programmes, content.

MOVE

Test. Learn. Adapt.

Get people to care, participate, change behaviour and move KPIs.

STRATEGY LABS

I combine research, behavioural insight, and creative thinking to help teams get unstuck and move from insight to action.

I design each session around your actual challenge and draw on years of work across gender equity, financial services, workforce development, media and creative campaigns .

  • Understand women as an economic force and identify opportunities you're missing.

    Women are not an emerging customer segment. They are already a major economic force, earning, spending, investing, inheriting and making financial decisions.

    Yet much of the industry is still designed around an outdated model of the customer.

    Angela unpacks what is changing for women, why traditional approaches aren’t landing, and where the commercial opportunity lies for organisations willing to design differently.

  • Use behavioural insight to understand what customers actually do.

    A hands-on session using behavioural research including insights from the world leading Rich In Context research and financial wellbeing insights to uncover real customer behaviours and develop sharper ideas.

    PARTICIPANTS LEAVE WITH USABLE SOLUTIONS, AND NO STICKY NOTES.

  • Reframe a hard problem and create ideas worth testing.

    Take a hard problem. Find the interesting bit. Make something happen.

    A facilitated session applying Think → Make → Move to reframe problems, generate ideas and create testable solutions. Ideal for leadership teams, innovation programs and strategy days.